I have some very talented friends indeed.
This is Percival menswear. From the very clever brains of Luke LeBaigue Stenzhorn and Chris Gove of Telegramme Studio. Beautiful menswear in the form of adorable wax jackets, Goonies style raincoats and boyish sweaters. The AW10 collection is just wonderful and has a perfect Wild Things sense of magical adventure about it.
The full site isn’t quite finished yet but keep an eye on this website so that you can pick out your favourite pieces before everyone’s in the know, which won’t be very long. Or follow the boys on twitter here.
And if this wasn’t enough for you, another insanely talented friend of ours, Alex Turvey has directed a short film to introduce the brand, featuring some rather nice boys in lovely outfits running through the woods and the lovely Daisy Lowe. Watch it here.